Ranchers Looking for Bigger Payday Launch Designer Beef Labels 

Posted: 1:00 am Mon, November 6, 2000
By admin

<br /><br />After the steaks and beans were gone and the ice cream bars were being passed around at the annual barbecue at Intermountain Livestock’s stockyards, the talk turned to a new idea moving through the Old West.<br /><br />The Oregon Cattlemen’s Association has been putting together a plan to market a branded product — as in brand name, not branding iron — called Oregon Trail Beef.