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Just Using ‘.com’ in a Name Can be Detrimental (access required)

Posted: 1:00 am Mon, August 19, 2002
By admin

In what can only be called a dot-com trap, getintegrated.com got snagged. Despite being a successful, “real” company — a genuine business with real customers and top- and bottom-line growth — getintegrated.com was having trouble convincing key partners of its financial solvency and strong prospects. The reason: The “.com” at the end of the company’s ...

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