» This Super Bowl weekend, Under Armour taking grassroots marketing approach

This Super Bowl weekend, Under Armour taking grassroots marketing approach

Posted: 1:00 am Thu, January 29, 2009
By admin

Under Armour will compete with the likes of Nike, adidas, Reebok and New Balance for a share of the estimated $3.2 billion running shoe market.When Pittsburgh and Arizona square off Sunday in Super Bowl XLIII, it will be the finale to weeks of anticipation and media coverage, and one Baltimore company is looking to again ...

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