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‘Messaging resonance’ underpins Twitter’s revenue model (access required)

Posted: 8:02 pm Thu, April 22, 2010
By Larry Fiorino
Special to The Daily Record

For many social media tools, the days of zero revenue are going away. To that end, Twitter has moved into the world of serving ads during searches. Don’t be concerned: Twitter has designed the ads to be unobtrusive and will be offered as “promoted tweets.” Some big names, including Virgin America, Sony Pictures and Starbucks, ...

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