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Under Armour sues Canadian firm over logo, color use

Under Armour is suing a Canadian company, claiming it is using similar logos, name derivatives and corporate colors.

The Baltimore sportswear maker filed the suit Thursday in U.S. District Court in Baltimore, charging that Armorline Marketing International Inc., of Langley, British Columbia, sells footwear products with branding that imitates Under Armour’s.

The suit also claims Armorline promotes shoelaces and other footwear accessories on its websites as well as through third-party sites, like Amazon.com, with the same marketing strategy. Though the websites are still under construction, they use Under Armour’s corporate colors of red and black, and the logo bears a resemblance to that of Under Armour, the suit states.

An employee with Armorline Marketing said the company had no comment on the case.

Paul Abell, of Langley, was listed among the defendants as a director of the Armorline. Calgary, Alberta-based 54 Blue Communications Inc. was also among the listed defendants, but executives could not be reached for comment.

Under Armour’s suit also claims that one of its vendors had mistakenly believed the company was selling shoelace materials to Under Armour, when they had been selling those materials to Armorline.

Under Armour requested a jury trial for the case and wants Armorline to pay $300,000 for the infringement in addition to no longer using imitations of the logo, marks and names. It also seeks an unspecified amount of punitive damages and for profits gained from the alleged misuse of the Under Armour logo and name.

Under Armour’s attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, in Washington, D.C., could not be immediately reached for comment.

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