Dew Tour coming to Ocean City this summer
Posted: 1:15 pm Tue, March 22, 2011
Daily Record Business Writer
Members of the resort’s City Council confirmed Tuesday that Alliance of Action Sports, or Alli, which coordinates the Dew Tour, notified city officials Monday of the decision. Alli had also been considering Virginia Beach, Va., as a destination for the start of the Dew Tour this summer.
The event features an array of extreme sports, most notably skateboarding, and is tentatively scheduled for July 21-24.
“They’re coming,” said Brent Ashley, an Ocean City council member. “The national exposure’s going to be terrific.”
Ocean City Mayor Richard W. Meehan will announce the tour at a news conference Thursday. Meehan could not be reached for comment Tuesday.
The event will be broadcast live for two hours on July 23 and 24 on NBC Universal, domestically and internationally, and is expected to get coverage on USA Network and MTV as well, according to Alli’s application to the City Council.
The Camden Yards sports complex hosted the Dew Tour in 2007 and 2008, but a scheduling conflict with the Baltimore Orioles prevented the tour from returning in 2009.
Terry Hasseltine, the state’s director of sports marketing, has helped bring the tour back to the state. Hasseltine has worked with Dew Tour officials since 2005, when he was deputy executive director for the Kentucky Sports Authority.
“It shows the significance of the Maryland Office of Sports Marketing,” Hasseltine said. “ This is a really good event with really good media coverage.”
Beyond the televised coverage, Hasseltine has said he expects the Dew Tour to have an economic impact of $11 million to $12 million.
Hasseltine said he also expects Thursday’s announcement to include a preview of some of the activities during the tour, and will have an exhibition of some kind. The announcement will be held on the boardwalk.
Sponsors for the event will include Mountain Dew, Nike, Toyota, PlayStation, PowerBar and J.C. Penney, among others.
Ocean City will be the first stop on the multi-city tour. The other cities have not yet been announced. Alli officials could not be reached for comment.
When the tour came to Baltimore in 2009, it drew more than 52,000 fans to the Camden Yards parking lots and created about $10 million in economic impact, according to city tourism leaders. The tour drew more than 55,000 action sports fans in its inaugural Baltimore stop in 2007.