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Ravens’ sponsors’ payoffs come in different ways (access required)

Posted: 7:15 pm Thu, January 19, 2012
By Maria Zilberman
Daily Record Business Writer

Partnering with the Baltimore Ravens means looking beyond the bottom line. When it comes to dollars and cents, it’s hard for a company to precisely measure how much business comes from aligning with Baltimore’s gridiron giants. While a sponsorship can cost more than the dollars it returns, that doesn’t stop businesses from wanting to hitch their ...

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