Falls Road Running Store sprints its way to Judge’s Choice award in video contest
One Baltimore retailer is garnering national attention for powering America’s economy. Jim Adams, founder of Falls Road Running Store, is the Judge’s Choice Award winner for the National Retail Federation’s “This is Retail” video contest. This is the first year of the NRF’s video contest, which asked retailers to create short videos about the role their businesses play in the economy. Adams’ son, Andrew Adams, 25, is a filmmaker in Los Angeles. When the younger Adams found out about the contest, he called his dad to encourage him to enter, offering to put together the video. He called and asked “Would you invest in a round trip ticket to see you and mom for the weekend?” Jim Adams said. The two worked together on the video concept and the entire process of filming and editing took four days, Jim Adams said. But working with a professional had its unique challenges. “It was a lot more complicated than I thought it was going to be. He made me do it over and over again,” Jim Adams said, noting the various humors and more serious takes they filmed.