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With suit, Under Armour protects its brand (access required)

Posted: 3:00 pm Sun, February 24, 2013
By Alissa Gulin
Daily Record Business Writer

Despite being direct competitors, Under Armour Inc. and Nike Inc. managed to co-exist in a highly visible apparel marketplace without stomping too hard on each other’s toes. Save for one lawsuit 10 years ago, in which Nike sued the Baltimore-based company for allegedly copying its moisture-wicking Dri-Fit clothing line — the case was dismissed in 2006 — the rivals have mostly kept their distance.

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