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Pass the gravy, Canada

Going gluten-free is just gravy, eh?

Canadians are quickly buying up packets of McCormick Canada’s Club House gluten-free gravy mixes, which the company debuted recently.

McCormick

The McCormick World of Flavors store is shown in the Light Street Pavilion in Baltimore, Md. on Tuesday, Jan. 28, 2014. (The Daily Record/Maximilian Franz)

When Sparks, Md., based McCormick & Company Inc. announced its earnings Wednesday, it lamented over slow growth in U.S. consumer sales last quarter.

In an effort to revive those sales, CEO Alan Wilson said the company will be putting more money into marketing support, and more effort into innovation in the U.S.

And that could mean gluten-free gravy in United States grocery stores.

“We’re accelerating innovation,” said Wilson. “We have some winning concepts in our international markets and are developing plans to introduce these in U.S., such as our line of gluten-free gravy mixes that are doing extremely well in Canada.”

Celiac and gluten-sensitive Americans, rejoice.

According to the National Institutes of Health, about 1 in 133 Americans (about 2.3 million people) suffer from Celiac Disease, and according to the National Foundation for Celiac Awareness, an estimated 6 percent of Americans, or 18 million people, suffer from a gluten sensitivity of some kind.

Sounds like a pretty big market, eh?

One comment

  1. Mmmmm. Gluten-free poutine perhaps?

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