Loyola University Maryland’s Sellinger School of Business and Management has hired Jesse Trahan as director of marketing and communications. Trahan has more than 20 years of marketing experience and specializes in data-driven strategy and digital marketing. Trahan previously served as the director of marketing for graduate programs and as an adjunct instructor at Towson University. He also served as a marketing associate for the Penn State World Campus. He founded Gift of Site, an organization that creates websites and search engine marketing campaigns for deserving people and organizations without their knowledge and then presents them as gifts.