Gregory P. Shaffer | GBMC HealthCare

Shaffer-Greg-4GBMC HealthCare has named Gregory P. Shaffer as its new director of marketing and government relations. Shaffer had been serving as interim director of marketing since February. In his new role, Shaffer will be responsible for developing and implementing strategic marketing and communications plans for GBMC HealthCare. Shaffer previously  served as manager of e-communications and government relations for GBMC, where he was responsible for leading the marketing of the hospital’s patient portal and oversaw GBMC’s web and social media initiatives leading to an increase in referrals over the last three years.

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