In an attempt to promote its upcoming Teen Financial Education Day, Wells Fargo released a series of print ads with headlines including “A ballerina yesterday. An engineer today,” and “An actor yesterday. A botanist today.” All the ads came with the tagline, “Let’s get them ready for tomorrow,” The New York Times reported.
Several artists took to social media over the weekend to voice their objection to the ads’ subtext, which seemed to nudge people toward careers in the sciences over arts.
— Donna Lynne Champlin (@DLChamplin) September 3, 2016
Hey kids, don’t listen to the ignoramuses at @WellsFargo. On the other hand, if a bank ad could make you give up your dream, be a botanist.
— Robert Lopez (@lopezbobby) September 4, 2016
Wells Fargo apologized for the ads, saying that the bank is “deeply committed to the arts.”
We offer our sincere apology for the initial ads promoting our Sept. 17 Teen Financial Education Day. pic.twitter.com/1QgFupxN3j
— Wells Fargo (@WellsFargo) September 3, 2016