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Wells Fargo apologizes for ad campaign that minimizes the arts

FILE - In this Jan. 18, 2011 file photo, a pedestrian walks by a Wells Fargo bank branch in Los Angeles. Wells Fargo, the third-biggest U.S. bank by assets, said on Tuesday its first-quarter earnings fell slightly from the same period a year earlier. AP Photo/Reed Saxon)

FILE – In this Jan. 18, 2011 file photo, a pedestrian walks by a Wells Fargo bank branch in Los Angeles. Wells Fargo, the third-biggest U.S. bank by assets, said on Tuesday its first-quarter earnings fell slightly from the same period a year earlier. AP Photo/Reed Saxon)

In an attempt to promote its upcoming Teen Financial Education Day, Wells Fargo released a series of print ads with headlines including “A ballerina yesterday. An engineer today,” and “An actor yesterday. A botanist today.” All the ads came with the tagline, “Let’s get them ready for tomorrow,” The New York Times reported.

Several artists took to social media over the weekend to voice their objection to the ads’ subtext, which seemed to nudge people toward careers in the sciences over arts.

Wells Fargo apologized for the ads, saying that the bank is “deeply committed to the arts.”

 

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