Brian Razzaque, chief executive officer of SocialToaster, founded the company 11 years after he started web development company Vision Multimedia Technologies in 1998.
He was still a student at Johns Hopkins University then, working toward a bachelor’s degree in computer science and biology.
“I’ve always considered myself an entrepreneur,” Razzaque said.
“However, I always felt the true test of an entrepreneur was to build something from scratch – something that had never existed before, and then create a business around it,” he said. “I’m really pleased to be able to say I’ve done that with SocialToaster.”
SocialToaster, Razzaque said, makes it “easy for brands to identify, recruit and activate fans on social media.”
The Baltimore-based company counts among its customers sports teams, universities, manufacturers, retailers, service providers, nonprofit groups, musicians, the music industry and movie studios.
Sony used SocialToaster to identify and reach fans of the Spider-Man movies and comic books before the company premiered “The Amazing Spider-Man 2.” Sony sent content to get Spider-Man fans excited about the movie and offered incentives, such as a chance to win a PlayStation console, for them to share information and their excitement about the movie with friends via social media. Discounts and donations have helped nonprofit organizations use SocialToaster to spread their message and reach.
Razzaque serves on the advisory board for Johns Hopkins University’s Whiting School of Engineering, lectures at JHU and other universities and is a volunteer coach for Baltimore Youth Hockey.