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Author Archives: Bloomberg

Google staves off genericide

FILE - In this Nov. 10, 2010 file photo, the company logo is displayed is at Google headquarters in Mountain View, Calif. Search engine giant Google Inc. is making Kansas City, Kan., the first place to get its new ultra-fast broadband network, the company announced Wednesday, March 30, 2011. (AP Photo/Paul Sakuma, file)

No matter how often you invoke a certain internet search engine’s name when doing online research, Alphabet Inc. still owns the brand. That’s the upshot of a federal appeals court’s decision Tuesday rejecting the argument that Google has become so ...

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