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Author Archives: Glenda LeGendre

Hiring, with a marketing touch

Glenda LeGendre Big

True story: A soon-to-be Ph.D. in an in-demand tech field was recently interviewed for a summer job by two of the major West Coast-based international tech companies. Each hosts a large summer internship program as essentially a “road test” of ...

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The forecast for podcasts

Glenda LeGendre Big

Podcasts are currently getting increased interest from both listeners and sponsors/advertisers, partially due to the recent focus and fame of the wildly popular programs, “Serial” and “This American Life.” Yet audio programs have been available for streaming or real-time listening ...

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Get to Know Gen Z

Glenda LeGendre Big

  College admissions offices are already aggressively changing recruiting tactics to appeal to Gen Zs. Randstad North America is already advising employers how to manage the soon-to-be Gen Z-infused workforce. So who are Gen Zs and why are they starting ...

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Using business events as a communications tool

Glenda LeGendre Big

Interpersonal communications skills are becoming a rarity in the world of smartphones and expanded social media use. Planning in-person communications opportunities is now increasingly important. Event planning — a long-established communication tool for client acquisition and retention — should be ...

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