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Author Archives: Glenda LeGendre

Mastering media interviews

Glenda LeGendre Big

Bloggers. Newspaper writers. Television and radio reporters. Clients often want to know why some of their peers with the same or even lesser expertise get more interview time or media presence with these groups. The well-quoted individual may have been ...

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Hiring, with a marketing touch

Glenda LeGendre Big

True story: A soon-to-be Ph.D. in an in-demand tech field was recently interviewed for a summer job by two of the major West Coast-based international tech companies. Each hosts a large summer internship program as essentially a “road test” of ...

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The forecast for podcasts

Glenda LeGendre Big

Podcasts are currently getting increased interest from both listeners and sponsors/advertisers, partially due to the recent focus and fame of the wildly popular programs, “Serial” and “This American Life.” Yet audio programs have been available for streaming or real-time listening ...

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