Business Buzz

The Daily Record’s business blog

Under Armour wants extreme runners

Under Armour launched a new marketing campaign targeting the world's best runners (submitted: Under Armour)

Under Armour is seeking the world’s most adventurous runners for its new campaign. The marketing campaign, called “It Comes From Below,” launched with a video on Monday highlighting the brand’s running footwear featuring 30 runners from urban crews who wore ...

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