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Generation J.D.

Facebook/Twitter referrals?

By: Lila Shapiro-Cyr

I have to admit, I am still very skeptical that social networking can add anything to the bottom line (unless you’re lucky enough to sell ads for your website). But a few weeks ago, all my greatest dreams were realized when we (and by we, I mean my husband, because the potential client was insistent on using a smaller firm) got a referral through facebook.  Allright, not really the realization of my greatest dreams. . .

Admittedly, the fees were pretty small (I think about $1,000), but perhaps this is a window into the future of referral networks? Will people start posting requests for lawyers on facebook and twitter?

It certainly worked in this instance — an old college friend posted this on facebook: “Looking for a solo practitioner or small firm to handle a TRO in Annapolis. Anyone have any suggestions?” He received a number of responses, including mine. Lucky for my husband’s firm, I was the first to respond.

Now I’ll just wait for the day when this comes across my twitter feed: ”Looking for a real estate lawyer in Baltimore to handle a mixed-use development project”.  A girl can dream, can’t she?

Category: Social Media, Technology

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