On its media blog this week, beleaguered carmaker Chrysler points out that the once ubiquitous transport of choice for soccer moms and dads everywhere, the minivan, might not be a very sleek or sexy choice compared to other offerings, but it is still a “big hit” with consumers.
So what if minivan sales are down 18 percent. That’s no reason to put the kid haulers down for the count.
Chrysler’s manager of sales, service and dealer communications urges people to, “think twice before buying into the conventional wisdom. The truth reveals itself when you dig a little deeper.”
As proof, he offers:
-The new Chrysler Town & Country long wheel base model has increased at retail more than 75%, and the new Dodge Grand Caravan has increased more than 25%.
-The total reduction in minivan sales is because of “planned fleet reductions” – not any wishy-washy consumer trend. In fact, consumers are demanding more minivans.
Will ’08 see a resurgence of minivan sales, or will they get plowed under by hybrids, cross-over sport utes, or still-strong-selling big SUVs like Land Rovers and Escalades?
BEN MOOK, Assistant Business Editor