By: jackie.sauter

While the practice of “bundling” services is commonplace in many industries, such as food service (think McDonald’s Happy Meal) or the new car industry, where various options are thrown together for one price instead of sold separately, I never thought that the plastic surgery business was an industry where I would find services bundled.

I was wrong.

A news release issued by Dr. Eric Chang, owner of Columbia Aesthetic Plastic Surgery LLC, in Columbia, though touts a bundling of surgical services “popularly known” as a “Mommy Makeover.” The service is aimed at mothers looking to restore to “restore a woman’s pre-pregnancy body.”

“Mommy Makeovers are tailored to the individual needs of each patient, but usually combine tummy tuck with a breast enhancement surgery like breast lift, breast enlargement, or breast reduction to recontour women’s bodies that have begun to stretch and sag after pregnancy,” Chang said in the release.

According to Chang, the procedures are making up an increasing share of his practice.

Do you think this is a valid response to an underserved market?

Should he bundle a selection of services for male clients as well? Why not have men tag along and go for something like a “pre-wedding makeover?”

Or, why not target both and make a “parent makeover” bundle?

BEN MOOK, Assistant Business Editor