Mar 24, 2008
If you watched any part of the NCAA basketball tournament over the weekend, you surely saw the “My better is better than your better…” commercials for Nike’s Sparq training gear. Both the gear and the commercials are clearly geared to thwarting competition from Baltimore-based Under Armour.
I know (or at least I think) I recognized a good number of professional athletes and coaches in the commercials, but the only ones I can put a name to are New Orleans Saints running back Reggie Bush, USC football coach Pete Carroll and soccer star Julie Foudy. Web Specialist Joe Bacchus picked out the Phoenix Suns’ Steve Nash and soccer player Landon Donovan.
Here are two questions: 1) What athletes did you recognize from the commercials?
And, 2) should Under Armour be worried that Nike is coming after it full throttle?
ED WALDMAN, Managing Editor/Business