May 6, 2008
Can an ad campaign solve the foreclosure crisis?
By: jackie.sauter
Nationally, home values are still eroding and foreclosure filings are doubling, but thankfully, here in Maryland, we have a new ad campaign to save the day.
“Mortgage Late? Don’t Wait!”
Almost 700,000 postcards have been mailed to at-risk areas in the state with that message.
It’ll also appear on buses and rail cars in Baltimore and PG County. And that’s not all – a multimedia component will include radio and print advertising.
Because all people need is a little prompting, right?
JACKIE SAUTER, Web Editor
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Obviously, an ad campaign cannot solve the mortgage crisis. Why the cynicism related to getting the word out to people that there may be options available to them other than foreclosure?