By: jackie.sauter

Here’s something that might interest you, the dear and gentle readers of The Daily Record. While it’s true that most anything you could ever wish to know can be found in the pages of our fine daily, there is — on occasion — a topic of interest that falls just outside of our journalistic reach. It’s good to know that in such trying times, The Wall Street Journal is there to lend a hand.

That hand is about to become a tad more expensive. On July 28, the newsstand price for the paper will go from $1.50 to $2.

That’s likely no big deal to the readers of one of the world’s most prominent financial papers. Heck, it’s not even a big deal to lowly Web Specialists such as me. In my mind, the “big deal” about the price increase is what it might indicate about the paper’s changing money-making strategy. From Portfolio.com, via Editor & Publisher:

“Interestingly, the hike comes as the paper’s editors are being urged to think more about how they can use the front page to boost newsstand sales — not something that has traditionally been a major focus.”

I wonder about this. I have no clue what percentage of the Journal’s readers pick up their papers at newsstands and newspaper boxes, but I am curious how often an eye-catching front page inspires a passerby to make a purchase. Do big headlines and flashy artwork cause you to reach for your wallet?

JOE BACCHUS, Web Specialist