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Mmmm… steak

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Apparently the recipe for success if you’re opening a restaurant in Baltimore is beef + franchise. I’ve seen some family-owned establishments struggle under the weight of the recession — Copra just off the Inner Harbor closed its doors late last year, and Jay Belle’s Alabama Barbeque joint shut down in January, just to name a couple off the top of my head.

But hospitality experts tell me that new chain establishments at least stand a better chance of survival right now and, Sullivan’s Steakhouse at the Inner Harbor may be proving them right.

The restaurant officially opened Monday night and according to its marketing firm, Maroon PR, the Baltimore location recorded the third-highest sales amount that day of the 19 Sullivan’s locations across the country.

In addition, Sullivan’s spent more than $4 million to come to Baltimore, interviewed 2,000 people and hired 206 employees for its day-to-day staffing needs.

Sullivan’s also hires local jazz musicians to play six nights out of the week.

For a city that already has seven other steak houses within a few blocks of its Inner Harbor (not to mention establishments in other neighborhoods), it looks like Sullivan’s has the financial wherewithal to be a heavy hitter.

Should the Inner Harbor’s other steak houses be nervous? Or are there enough beef lovers to go around?

LIZ FARMER, Business Writer

Category: Baltimore, Business, restaurants

2 Responses

  1. Anonymous says:

    Too bad their steak is saaaaaalllllty – I was there for the grand opening.

  2. Good post, Liz. Some franchises are certainly doing well in Charm City, but what’s the real recipe for success in the restaurant biz? A place like the small and cozy Annabel Lee in Highlandtown is packed nightly — even on a Monday night it’s tough to get a seat. I think a lot of it comes down to three things:

    1) High quality ingredients.
    2) Smart menu design.
    3) Exceptional, welcoming customer service.

    And while I’ve listed it third, I’d say service is super important for most any dining establishment to secure customer loyalty — franchise or otherwise.

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