By: Danielle Ulman

Let’s face it, no matter how “green” you are, if you don’t have the green to pay for solar panels, they’re out of the question.
A California group, recognizing the prohibitive cost of the panels, thought it might be worthwhile to round up some like-minded neighbors to get a group discount. They formed a company, One Block Off the Grid, and got to work making solar power more affordable to several West Coast communities.
1BOG has no plans to head east to Baltimore or Washington, D.C., but if you round up enough friends to signal interest on their Web site (no obligation, just enter your e-mail address, ZIP code and some info about your home so they know if solar would work there), they’ll set up shop right here in town.
“What we’ve been saying for a long time is if we generate a critical mass of interest in any city then we’ll set up there and the magic number is 100,” Brad Burton, the company’s operations and development guy, told me.
So far, 1BOG has only found enough interest outside of California in New Orleans. Burton said about 20 percent of people who sign up for information usually end up buying into the solar program, which is double the normal conversion rate.
Participation in 1BOG programs are free — aside from buying the panels — so you might be wondering what’s in it for the company? Well, solar installers pay a fee for customer referrals. The referral fee is always the same, so 1BOG says it’s always looking for the best deal for the community.
The cost of panels varies, but Burton said 1BOG usually negotiates a 15 percent to 20 percent discount.
On top of that, the government changed its tax rebate scenario for the panels in February. Where homeowners used to get a tax credit for 30 percent of the cost, with credits topping out at $3,000, now you can get the 30 percent tax credit with no limit if you install by 2016.
1BOG doesn’t actually take customers off the grid — sometimes you’ll need more energy than your solar panels can produce — but using solar energy would lessen your load on the area’s ailing power grid.
Power to the people.