Maryland Business

By: jackie.sauter

The more I learn about online marketing, the more I want free stuff. I’m even happy when I have to pay, so long as I perceive that I’m getting a deal – an extra service at no extra charge, a discount or a trial offer. As a savvy consumer, I feel that I’m entitled to something more.

So today is a great day in my world: It’s my birthday, and I’m celebrating with some free stuff, courtesy of my favorite retailers. Happy Birthday to me!

So far I’ve acquired:

• A free pilates or yoga class at balance studio in Bethesda
• 15% off at the ING Direct shop
• 10% off at Progressions Salon Spa in Rockville (my hair salon of choice)

The ING Direct offer is lame, admittedly. I’m happy with my savings account, but I don’t want their merchandise, no matter how practical or useful some of it is. How about an offer for something good from a partner/sponsor, ING?

But that yoga class is worth at least $15, maybe $20, and it accomplishes something for balance, too: I haven’t visited the studio in at least six months, since my last class ended. By getting me back on their turf, there’s a much better chance I’ll sign up for another set of classes — a $150 “get” for them.

Bring ‘em on!