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Electronics ruling Cyber Monday

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While clothes and books were the big attractions for in-store shoppers on Black Friday weekend, Cyber Monday — so far — is all about consumer electronics.

I spoke to Graham Jones, vice president, merchant accounts for PriceGrabber.com, midway through the day, and he said online shoppers were already creating a clear trend. GPS devices and Nintendo Wii-related items were overwhelmingly taking up the top slots in sales halfway through the day (on the East Coast).

“The big story in previous years was HD-TVs and plasmas,” said Jones. “They were at the top last year, and now they’re not even in the top 20 this year….People still want to buy electronics, but they don’t want spend as much [as prior years].”

Jones also said more people are buying practical gifts this year, and PriceGrabber is seeing an increase in traffic for home improvement and auto service purchases. PriceGrabber is an online comparison shopping site that tracks its traffic by its referrals to merchants.

“So you have people wanting to gift but to [help the recipient] save money also,” he said.

The online spending typically begins around 9 a.m. Eastern and continues until about 8 p.m. EST/5 p.m. PST, corresponding with the workday. Peaks are typically around lunch hours (between 11 a.m. and 1 p.m. EST) and towards the end of the workday (between 4 and 6 p.m. EST), according to PriceGrabber’s statistics.

So fess up…who here’s been shopping at work? And what did you get?
Top products for Cyber Monday as of noon EST
1. Wii Console
2. Apple 8GB iPod touch – Black
3. nuvi 255W Wide-Screen Automotive GPS
4. iPod touch 16GB MP3 Player (Internal Flash Drive, 22 Hours)
5. Wii Fit
6. nuvi 265WT GPS
7. Office 2007 Home and Student (Full Product, PC)
8. Digital Rebel XSI 12MP Black Digital SLR Camera w/ EF-S 18-55mm Kit
9. nuvi 765T GPS
10. D90 SLR Digital Camera Kit
11. Xbox 360 Premium System
12. Apple 8GB iPod nano Blue
13. nuvi 205W GPS
14. Apple 32GB iPod touch – Black
15. Nintendo DS Limited Edition Pokemon Pack

Category: Business, holidays, retail

One Response

  1. Liz Farmer says:

    Here’s an update on Cyber Monday results from Shop.org, a division of the National Retail Federation:

    “Shop.org’s CyberMonday.com…had 15.8 million visits yesterday, an increase of eight percent from Cyber Monday 2008. With many Americans waking up to shop for bargains, the largest hour for traffic was the 1.2 million hits from 9:00 a.m. – 10:00 a.m. EST, according to Mall Networks, which powers the site. As another indication that people were shopping from home, site traffic from 5 p.m. EST to midnight grew by 19 percent from 2008.”

    Seem people were hitting the bargains right when they got to work or waiting until they returned home this year — so much for shopping during the lunch hour!

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