By: Robert J. Terry

For a company called ExecuCar, it’s probably safe to say there’s nowhere to go but up.

That’s because the company, which bills itself as the “premier luxury sedan service in the U.S.,” offering airport transfers and business travel with professional drivers, announced its foray into the Baltimore market Tuesday. Baltimore was one of five markets ExecuCar added, bringing its total to 19 (and 30 airports).

Of course, many of the roads in Greater Baltimore are not suitable for motor vehicles of any kind, let alone luxury sedans, thanks to last weekend’s record snowfall — and more snow is on the way. Also, BWI Airport was still grappling with the snowy deluge. Both of its main runways were back open Tuesday morning, but airlines had started sending word of flight cancellations later in the day and on into Wednesday.

“We had a multiple city launch set up at the same time so we had to pull the trigger,” says Ken Testani, senior vice president of global marketing for SuperShuttle International, which operates ExecuCar. “Hopefully folks will start using us, when weather permits.”

So this week is a soft launch of sorts for Phoenix, Ariz.-based ExecuCar. The company, which also launched service in Washington, D.C., Minneapolis-St. Paul, Pittsburgh, and Raleigh-Durham, N.C., is offering a $5 discount on reservations made online.

Unfortunately, no snow shoveling is included in that discount.