By: Rachel Bernstein

University of Maryland Medical Center is starting a new advertising campaign, called “Medicine on a Mission.”

If you check out their website, you’ll see the new campaign. On the right side of the page click on the links under the video player to watch the television commercials, listen to the radio advertisements, and see the print advertisement.

The ads will begin airing on TV, radio and appearing in print next week. They all carry the new logo that was rolled out a few weeks ago, and they all drive individuals to our web site for more information.  The site contains more than 500 videos featuring patient stories, interviews with faculty and staff, and in-depth consumer health information.

The campaign is targeting the entire state of Maryland with some national reach, to raise awareness and build the reputation of the University of Maryland Medical Center as an academic medical center that delivers complex medical care in a personal way.

According to hospital executives in a release, “reputation is also important in attracting the best and the brightest employees, enhancing physician recruitment and strengthening our relationship with referring physicians that trust us with their most difficult cases.”