Terps win game, lose style points

By now everyone has given their opinion about the football uniforms the University of Maryland unveiled Monday night during their season-opening win against Miami.

Paul Lukas, an authority on uniforms, wrote on ESPN.com the Terps were in “court jester” mode and looked like “living chess pieces.” An athletic department spokesman told the New York Daily News the design is a “branding thing,” while an Under Armour spokesman said they were a way to “define Maryland pride and to differentiate.”

“Maryland Pride,” perhaps not-so-coincidentally, is also the title of a one-minute video the Terps were reportedly shown before receiving the uniforms last night. I was ready to put on cleats as a narrator described the Compfit Pride Jersey, “tight where it needs to be, no drag, no grab, more flex.”

You can see the ad below, which Under Amour also posted on YouTube last night. (Lukas and others reported receiving a press release about the uniforms right around kickoff time.)

Love them or hate them, the uniforms “accomplished exactly what they want to do,” Stewart Mandel, a college football writer for SportsIllustrated.com, told the Daily News.

“For three hours last night, everyone was talking about Maryland football,” he said. “When’s the last time anyone talked about Maryland football?”

All of this means one thing to this College Park alum: I can’t wait to see which of the 32 uniform combinations the Terps break out for their next game, Sept. 17 against West Virginia.

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4 thoughts on “Terps win game, lose style points

  1. Loose Style Points ? maybe ,as some thought it was kind of cool

    However ,brilliant marketing for Under Armour and Kevin Plank. It made national news at zero cost !!

  2. Pushkin, you should check out Lukas’ blog UniWatch. It’s pretty cool even if you don’t like sports.

  3. Pingback: Terps’ new look a TD to Ulman - Maryland Business

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