Sep 6, 2011
Paul Lukas, an authority on uniforms, wrote on ESPN.com the Terps were in “court jester” mode and looked like “living chess pieces.” An athletic department spokesman told the New York Daily News the design is a “branding thing,” while an Under Armour spokesman said they were a way to “define Maryland pride and to differentiate.”
“Maryland Pride,” perhaps not-so-coincidentally, is also the title of a one-minute video the Terps were reportedly shown before receiving the uniforms last night. I was ready to put on cleats as a narrator described the Compfit Pride Jersey, “tight where it needs to be, no drag, no grab, more flex.”
You can see the ad below, which Under Amour also posted on YouTube last night. (Lukas and others reported receiving a press release about the uniforms right around kickoff time.)
Love them or hate them, the uniforms “accomplished exactly what they want to do,” Stewart Mandel, a college football writer for SportsIllustrated.com, told the Daily News.
“For three hours last night, everyone was talking about Maryland football,” he said. “When’s the last time anyone talked about Maryland football?”
All of this means one thing to this College Park alum: I can’t wait to see which of the 32 uniform combinations the Terps break out for their next game, Sept. 17 against West Virginia.