Sep 19, 2011
Wendy’s beefs up its burgers
So many questions come to mind after reading about Wendy’s rolling out a new hamburger after 42 years. Such as:
- A pickle chemist? Where do I sign up?
- No mustard on a hamburger? Wendy’s says it’s to “emphasize the flavor of the beef.” I say a dollop of mustard never hurt anything.
- There was seriously consideration of using green-leaf lettuce? I’m glad the company came to its sense on that one.
- Why do crinkle-cut foods (like the pickles on the new hamburger) usually taste better than regular-cut foods?
- “Wendy’s director of hamburgers”? Where do I sign up?
- How nauseatingly-tempting does a “cross-country burger-eating tour” sound?
- Will consumers spend $3.49 on a quarter-pound burger they could get cheaper at one of Wendy’s rivals?
- Anyone else have a hankering all of the sudden for a Frosty?
(AP Photo/Paul Vernon)


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