Feb 13, 2012 0
This year’s Preakness PR campaign – Where’s Kegasus?
Members of the International Brotherhood of Mythical Creatures are taking matters into their hands, hooves and paws.
The group released a statement from the North Pole on Monday afternoon officially declaring Kegasus, Lord of the InfieldFest at the Preakness, is missing.
Organizers of the event hinted at similar concerns earlier this month when they announced this year’s musical headliners, but skirted the question of the return of the centaur.
(As far as advertising campaigns go, this one seems to be on target with organizers’ desire to attract a younger, hipper crowd. It also avoids the fear of Jimmy Learned, president of Elevation Ltd., the advertising company that has been running the Preakness’ campaigns for the last two years: “doing vanilla work.”)
The Leprechaun and The Easter Bunny have launched campaigns to claim Kegasus’ title, much to the dismay of the council, which forbids members “from performing the duties of another member,” according to the statement.
“The IBOMC plans to convene an emergency board meeting to review its bylaws concerning the matter,” the brotherhood said.
No date for the meeting was announced.


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