Nov 30, 2009 1
More shoppers but spending on Black Friday weekend down
Individual spending during Black Friday weekend (the Friday, Saturday and Sunday after Thanksgiving) was down 8 percent this year to $343.31, or about $29 less than last year, according to the National Retail Federation.
And that’s even though the number of shoppers increased for the three-day kick-start to the holiday shopping season — 195 million shoppers visited stores and websites over Black Friday weekend, up from 172 million last year.
Shoppers appear to be diversifying their limited spending as purchases in most categories went up or stayed the same over last year. Toys, sporting goods, health/beauty items and gift cards were up over last year. The most popular purchases were clothing (50.9 percent), consumer electronics (36.9 percent) and books (40.3 percent), which remained nearly unchanged over last year.
The only categories to see a decline in purchases were home decor and “miscellaneous/other.” To see the full survey results, click here.
Here’s what NRF President and CEO Tracy Mullin had to say: “While retailers are encouraged by the number of Americans who shopped over Black Friday weekend, they know they have their work cut out for them to keep people coming back through Christmas. Shoppers can continue to expect retailers to focus on low prices and bargains through the end of December.”
While Black Friday has typically NOT been the biggest sales day of the year (that has usually come during the first two weeks of December), the Friday after Thanksgiving in 2008 did end up being the top day of that year for retailers.
Considering how the rest of the season went (a total spending decline of about 3 percent), it seems retailers have every reason to be worried about what this year’s Black Friday weekend means for the rest of their season. And they had better be hoping that this year’s Black Friday isn’t yet again the biggest shopping day of the year.
Maybe some retailers can make up the difference with online sales. But that’s looking shaky too — 28 percent of shoppers during Black Friday weekend bought something online, according to the NRF. That’s down from 34 percent last year.
Stay tuned for another blog today on a Cyber Monday sales update from PriceGrabber.com’s president, Laura Conrad.


![[Print]](http://thedailyrecord.com/maryland-business/wp-content/plugins/tdc-sociable-toolbar/print.png)
![[Email]](http://thedailyrecord.com/maryland-business/wp-content/plugins/tdc-sociable-toolbar/email_2.png)
![[Facebook]](http://thedailyrecord.com/maryland-business/wp-content/plugins/tdc-sociable-toolbar/facebook.png)
![[Twitter]](http://thedailyrecord.com/maryland-business/wp-content/plugins/tdc-sociable-toolbar/twitter.png)
The National Retail Federation
In no particular order some of my parking lot/garage pet peeves are:
It’s hard to have thoughts of thanks (and giving) when you’re stuck in your cute little two-door, sandwiched between a minivan and a Suburban staring at traffic as far as the eye can see… Not that I’m being specific or anything.

No, my sister is not a “foodie” nor is she boringly practical — she has just joined the growing number of people who agree that putting food on the table (in the figurative sense) is the hot ticket item this holiday season.
This year, just about everyone needs to remember the good times – or know that some are out there, to begin with. That’s why we want to collect your photos from your office holiday to-do – big or small event, staged photos or candid – for a multimedia piece we’re putting together.