Sep 3, 2009 0
Breakin’ Up in Silo Point
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/* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:”"; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:”Times New Roman”; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The ultimate marketing tool for a developer with an expensive condo project is getting a celebrity to buy one of the units in the building. It’s an implicit endorsement of the product, the same kind that stars get paid for, only usually no money changes hands, and sometimes celebrity lease-signings are even kept under wraps. Just look at all the attention it got when Michael Phelps bought his waterfront home in Canton.
So I guess the second-best thing a condo building owner could ask for is a highly-publicized celebrity appearance at his project. That’s just what Baltimore builder Pat Turner got this summer, with the release of R&B singer Mario’s new music video for the song “Break Up,” featuring rappers Gucci Mane and Sean Garrett.
Mario, a Baltimore native who grew up in Pikesville and Randallstown, is a friend of Turner’s it turns out. A spokeswoman from Turner’s PR company said Thursday that Mario was at one point considering buying a unit in Silo Point, and that at some point there was talk of outfitting it for an episode of the MTV series “Cribs,” in which stars show off their houses on camera, but she couldn’t confirm if the singer was still interested.
“He met Mario through a mutual friend, and Mario heard about the building, and is a fan of the building, thinks it’s an interesting project, and that’s how the whole, him deciding to film part of the video in the building came about,” the spokeswoman said. “He’s hosting a private event there this month.”
As for the video, watch it for yourself, but it’s pretty steamy — Mario grinds on the floor and romps on a bed with a foxy-looking model in one of the building’s all-glass, 23rd-story penthouses, which have 270-degree views of the Harbor and of South Baltimore, and which sell for $4.2 million. There are also a few sweeping aerial shots of downtown Baltimore (not clear if they’re from Silo Point) and street scenes from what looks like Fort Ave. in Locust Point. There’s a bit of a narrative in the video, too, to go with the song, which is something of a reconciliation ballad. Mario wakes up to a “Dear John” letter in his fly apartment, and then somehow convinces her to come back home, mostly through provocative dancing (how else do you woo an ambivalent girl?). Oh, and there’s also a pretty obvious, repeated plug for Nuvo, the world’s first sparkling vodka liqueur, apparently, in the video.
In a making-of video, also posted online, Mario says, “Of the things that’s most special about you know, this video shoot, is the love and the camaraderie between cats from Baltimore like myself.” He adds that the video’s director, Chris Robinson, is also a local.
So I guess what we’re meant to take home here is, Silo Point is a place of reconciliation and love. I bet Pat Turner wishes things were all kisses and dancin’ over at his other waterfront mega-project, Westport.


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Back in December, the Baltimore Opera Company quietly 