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Under Armour: Only cover letters in 140 characters

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Say you had to tweet your cover letter and file your resume through a Facebook page. Does the idea make you panicky?

Under Armour is looking for two intern candidates to join its “Ultimate Intern Team.” The program is open to undergrad and graduate college students who want to learn more about sports and marketing.

But they have to make their pitch in 140 characters and use Under Armour’s Facebook fan page to submit their resume through May 12. The chosen interns will be working with the digital marketing team at the company, focusing on social media engagement.

The internship sounds like a pretty sweet gig. For five weeks, the interns will work with some of UA’s athlete sponsors, see the technology behind the brand’s innovation and spend some time getting to know CEO Kevin Plank to discuss leadership and entrepreneurship. The students will also work on Facebook posts, Twitter tweets and blog entries on their experiences with the company. Reminds me a bit of when Charlie Bucket gets to take the glass elevator trip with Willy Wonka. If only.

The selected interns will receive a $5,000 scholarship paid directly to his or her school. The final 100 candidates will be announced on May 16, then the top 10 will conduct a Skype interview on May 23 with UA officials. Airfare, travel and housing will all be covered as part of the internship, which lasts June 13 to July 15.

Category: Baltimore, marketing, Stem cells, UnderArmour

Stem cell research dollars on the table

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The age-old Annapolis debate on stem cell funding is back.

Gov. Martin O’Malley has proposed funding research with $12.4 million in fiscal 2011 — the same amount it ended up getting last year — but with a major budget issue on the state’s hands, legislators are starting to argue over just how much money should be ponied up by the state.

Knowing that stem cell research is always a target that can easily get slashed during the session and in mid-year budget cuts, the Maryland Technology Development Corp., the quasi-public organization in charge of doling out the research grants, hired Baltimore’s Sage Policy Group to determine the impact of the grants on Maryland.

The study found that based on data from 2008, Maryland is already feeling an economic impact from the program, which was launched in 2006.

Up through 2008, $38 million in funding for the research translated into business sales of $71.3 million, 514 direct and indirect jobs and more than $34 million in income at about $64,000 per job. Maryland also benefited from $2.7 million in state and local taxes.

And a larger economic impact could be on the way as the research moves from the lab to the market and becomes more commercialized.

Of course President Obama’s announcement last year that the National Institutes of Health would lift some Bush-era restrictions on funding embryonic stem cell research has raised questions in Annapolis about whether Maryland needs to pump money into funding the research at all.

But the report cautions that a lack of state-level support could mean a shortage of local knowledge, federal dollars and economic impact.

Category: Annapolis, Biotechnology, Business, Stem cells

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