Holly Carter, Hector Gonzalez and Mark Dali have joined Planit, while Melissa Franko and Heather Hurley have been promoted at the Baltimore-based communications, marketing and interactive agency.
Gonzalez joins Planit as director of account planning. At Planit, Gonzalez’s role consists of activating a strategic vision for the growth of the agency and Planit’s clients by contributing in a planning capacity. Gonzalez will oversee strategic and media planning for the agency accounts, as well as integrate online activities and provide measurable results.
Gonzalez comes to Planit with more than 12 years of experience and a wealth of industry knowledge. For the past five years Gonzalez led the account team at LMD in Laurel and was responsible for strategic guidance, client retention and growth. Prior to LMD, Gonzalez worked in Louisiana on both the agency side as an account executive and vice president of client services, as well as on the client side as a marketing manager for a home health company.
Gonzalez has developed multiple marketing communications programs for clients such as the US Department of Homeland Security, University of Maryland, Time Life, Inc., Louisiana Office of Tourism, Sodexo Inc., and the Maryland State Employees Credit Union. He received his bachelor’s degree from Louisiana State University and will graduate in February 2013 with an MBA from Loyola University.
Dali joins Planit as director of client servies. He is known for creating innovative solutions, which has been the key to his success during his 18-year career in advertising. Dali spent his first 11 years in the advertising business with one of the largest agencies in the world, JWT, leading teams for Ford and its dealer groups. Dali has also spent some time at McCann Erickson managing part of the U.S. Army’s field marketing, where he generated enough leads for the Army to make its annual mission two months ahead of schedule, during multiple wars.
Prior to joining Planit, Dali was working as an independent consultant providing marketing direction to large clients like Choice Hotels and NHTSA, while also helping various startup companies design launch strategies and target the right customers to grow their business.
Franko has been promoted to account director from account supervisor. She has demonstrated thorough leadership on accounts including the Law Offices of Evan K. Thalenberg and McCormick Corporation. In her new role, Franko will lead the account management team by providing strategic guidance and driving long-term agency growth by establishing improved processes while simultaneously deepening client relationships.
Hurley has been promoted to account supervisor from account executive. Hurley’s tireless work ethic and dedication to her clients, including Mally Beauty and DuClaw, have played a crucial role in her promotion. As account supervisor, Hurley will manage key accounts for the agency and maintain strong client relationships.