Aug 15, 2011
A lawsuit to relish
We don’t normally blog about Associated Press stories that appear on our website, but when a judge is quoted as saying, “Let the wiener wars begin,” we must spring into action.
It seems the parent companies of Oscar Meyer (Kraft) and Ball Park (Sara Lee) are in court over claims of breaking false-advertising laws. It began with Sara Lee challenging Kraft’s claim in 2009 that Oscar Meyer beat Ball Park in a taste test. Kraft responded the same year with a lawsuit alleging Sara Lee ran false ads calling Ball Park “America’s Best Franks.”
As a fan of another brand of hot dogs, I’m not quite sure who to side with here. Oscar Meyer has, of course, the Wienermobile. Enough said.
Ball Park counters with childhood memories of commercials that featured the tagline, “Ball Park franks: They plump when you cook them.” Isn’t that all you can ask of your hot dog? And didn’t everyone want to be like Mike?
Guess we’ll just have to see which side’s claims pass mustard.
Litigation is a dog eat dog field.