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Stephen L. Miles back in the TV game

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Say the name Stephen L. Miles around someone who lived in the Baltimore area in the ’80s or ’90s and the likely response you’ll get is, “Let’s talk about it.”

The lawyer as well-known for his legal work as he is for his commercials and his catch phrase is back on the airwaves with a new commercial.

According to the release heralding his return to TV, Miles broke the barrier in the 1970s that said lawyers shouldn’t hawk their services on the boob tube.

After his initial success with local spots, Miles took his advertising dollars to a New York media firm and had them put together even stronger television pieces.

His heavy advertising made him the fifth-largest legal advertiser in the country in the 1980s. His ads were always straightforward and simple, the complete opposite of ads from this local lawyer, who begs insurance companies not to urinate on his leg and tell him it’s raining.

In 1999, he joined Saiontz & Kirk, a law firm with its own catchy commercials (“If you have a phone, you have a lawyer”). The move was meant to lessen his workload so he could help take care of his young daughters.

Ten years later, his daughters were so busy with after-school activities that he didn’t need to worry about being home in the afternoons for them. Plus, the self-described “control freak” wanted to get his hands dirty again with cases, so he decided to part ways with Saiontz & Kirk.

At the time, Miles told The Daily Record he would run TV spots in April and May 2009 to let clients know he was back on his own again, but didn’t plan on jumping back into heavy advertising.

“I don’t intend to be ‘Stephen L. Miles’ again, such a big thing,” he said at the time.

Guess he’s ready for the spotlight again.

Category: Advertising, law

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