By: Liz Farmer
Capitalizing on its appearance in the new Renee Zellweger movie, “My One and Only,” Baltimore’s Peabody Court Hotel has come out with a romance travel package as a salute to the film.
The movie was released two weeks ago and also stars Kevin Bacon and Chris Noth. The film’s story line is based on George Hamilton’s upbringing by his mother along the Eastern Seaboard during the 1950s. To see a shot of the Peabody in the opening sequence of the preview, click here.
“My One and Only” was filmed in Baltimore last summer.
The Peabody’s package includes accommodations for two in a deluxe corner king room, breakfast via room service or in the hotel’s George’s Bistro, valet parking and a late check-out time (2 p.m.)
Has anyone seen the movie yet? How prominently was the hotel featured?
Who knows how much business this package will really stir up, but I do think it’s indicative of how local business here like being associated with Hollywood and the stars that pass through here.
By: Liz Farmer
Yesterday’s ninth-inning comeback from the Red Sox — one night after the Orioles executed a similar feat against them — highlighted what has become a theme for Baltimore this year: you never know which O’s squad you’re going to get.
The Orioles have been streaky this year, to say the least. Seven-game losing streaks, five-game winning streaks. They blanked the Rays one night then allowed 11 runs the next. They were scoreless against the Yankees on May 8, then touched home plate 12 times the next night. More than half of their wins have come from runs scored in late innings.
I recently heard a radio ad highlighting the fact that the Orioles have been an exciting team to watch because you can’t count them out in the later innings. Last year, the O’s marketing team launched a tongue-and-cheek promotion around the team’s bad luck on Sundays. At that point, the Orioles had a 13-game losing streak at Camden Yards on Sundays and marketers launched a “You Win We Win” promotion on July 6 that promised to give fans a free ticket to a future, non “prime” game to fans in attendance that day if the O’s broke their Sunday streak.
From talking with fans, I get the sense that there isn’t really any ill will about the streakiness because most know it’s just a characteristic of a young squad. That being the case, can you market this unpredictability? The radio commercial I mentioned touches on it, but I wonder if team marketers can take it a step further and design a promotion around the team’s come-from-behind drama they’ve frequently displayed at home.
For example, they could print up a bunch of $8 off and $9 off ticket coupons and have them ready to hand out after a game for an eighth- or ninth-inning comeback (making it clear to fans that the go-ahead run is scored in one of those innings for the promotion to take effect).
On the other hand, as the manager of a ball club, you want to see your team jump out early and hold on to the lead. Would a promotion like the one I mentioned be a conflict in philosophy?
By: Liz Farmer
Going through the latest filings in the Magna Entertainment Corp. bankruptcy case, a document filed Wednesday caught my eye. It is Magna’s response to separate motions by the state of Maryland and Baltimore that contend the company’s rights to control the auction of Pimlico and Laurel racetracks.
But really, it’s Magna’s response to the law Gov. Martin O’Malley pushed for that allows Baltimore to sieze the tracks by eminent domain.
“While couched in the guise of a mere benign request, the Motions present much more than meets the eye,” the response starts. Referring to the legislation, it continues: “By filing the Motions, the movants seek to obtain comfort for their preconceived indiscretions and the patently apparent violation of…the United States Bankruptcy Code.”
Magna said it reserves the right “and intend[s] to pursue their remedies for the recently enacted legislation and its resultant chilling effect on the Debtors’ property and chapter 11 estates.”
Oh, snap. The gloves have officially come off.
The response then goes on to cite a bunch of legal mumbo jumbo which I won’t bore you with (sorry law dawgs) but suffice it to say the tone was one of extreme annoyance and conveyed the view that the city and state had overreacted to some innocent, extra wording in one of Magna’s first day filings that sought to clarify its rights as a debtor.
Do you think the company has a point? Do you think Maryland’s overreacting?
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