Add Germany to UnderArmour’s list

The sports apparel company is now officially the supplier for the German soccer league club Hannover 96 (through the 2010/11 season, at least).

From the release:

This agreement includes all technical apparel and accessories for game day and training as well as numerous advertising assets inside Hannover’s AWD Arena and promotional rights for Under Armour.

Above right: Baltimore-born David Hasselhoff, beloved in Germany, plays the German coach in the Vince Vaughn movie “Dodgeball.”


UnderArmour playing to win in U.K.

wales flagUnderArmour has won the heart of the Welsh Rugby Union, the Baltimore company announced this Valentine’s Day.

UA will be outfitting players and support staff in a major across-the-pond coup (take that, Reebok!).

This is the latest in a series of international developments for CEO Kevin Plank’s sports apparel company.

The British press is stating that the four-year deal could be worth about $20 million to WRU, the BBJ reports.

From the release:

“We were enormously impressed by UnderArmour’s story and product,” said Roger Lewis, WRU Group Chief Executive. “The technology involved with UnderArmour products demonstrates an innovative and forward-thinking company that is very cutting edge.”

The brand has an official supplier agreement with New Zealand side Canterbury RFU and has developed significant club, athlete, and sports governing body partnerships across the major UK sports of rugby, football and cricket.

…[UA] is committed to working towards further integration into European sport by converting rugby, football, cricket, ice hockey and handball players to the high-tech performance wear that has made Under Armour an integral part of an athlete’s performance.


UnderArmour: “The future is ours”?

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What did you think of UnderArmour’s ad during the first quarter of last night’s SuperBowl?

The athletic apparel company’s stock price fell by more than a third earlier this month, after an analyst questioned UA’s upcoming ad blitz – including the SuperBowl spot. As of this posting, stock price was back up to nearly $44/share.

In a Saturday article about the Baltimore-based company, ua.jpgWaPo wrote that CEO Kevin A. Plank described the ad as “the coming-out party for more than 100 million people, to introduce them to the Under Armour brand.”

Smart buy, or waste of money?