Ravens’ sponsors’ payoffs come in different ways 

BY: Maria Zilberman
POSTED: January 19, 2012
Tags: advance-the document specialists, baltimore ravens, business deal, derrick heggans, document management, Edward A. Burchell Jr., jeff diamond, jeff elkin, M&T Bank, M&T Bank Stadium, mark motes, medstar health, medstar sports healt, nfl properties, partner, propane, randy thompson, Ravens, ray rice, Retail, revenue, smyth jewelers, sponsorships, thompson gas

Partnering with the Baltimore Ravens means looking beyond the bottom line. When it comes to dollars and cents, it’s hard for a company to precisely measure how much business comes from aligning with Baltimore’s gridiron giants. While a sponsorship can cost more than the dollars it returns, that doesn’t stop businesses from wanting to hitch [...]