As a communications and public relations specialist for Abel Communications, Jessica Fast helps local and national companies be part of a broader conversation. “I believe the greatest accomplishments come from overcoming obstacles, so I look for new and different ways to solve challenges,” she said.
Each day is different for Fast – a fact she thrives on. One day, she may be writing, another helping a client coordinate a live event, the next overseeing a video shoot. “I feel really lucky to be a part of an incredibly talented group of people here at Abel,” she said. “They have really exciting ideas. … and I really love being able to share fresh ideas.”
Her proudest professional accomplishment thus far was helping one of her clients, Presbyterian Senior Living, with a campaign to raise awareness for National Alzheimer’s Disease Awareness Month. Fast spread the word about one of their facilities in Easton, Pa., which features a dementia wing filled with items dating back to the 1940s and 1950s. The story about this unique effort to help patients remember details of their lives published in more than 100 media outlets and led to calls from researchers, recognition from celebrities and interest from families with loved ones facing the disease.
“When we get to hear what our work does beyond (the initial placement), that is the most meaningful for me,” she said.
Fast is a graduate of Flagler College and holds a master’s degree from Johns Hopkins University’s Carey School of Business.