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Firm swims against tide of conventional wisdom, launches Web content shop (access required)

<TAB>Shrugging off the conventional view that Web site content development is a business with little future, a Baltimore Web consulting firm today will formally commit to creating a stand-alone division dedicated to writing copy for corporate Internet sites.<@SM><@SM><table width="50%" align="right" cellspacing="1" cellpadding="2"><tr><td align="center"><img src="/newspics/Johnstarcing.jpg" alt="John Starcing"><div align="center"><font face="arial" size="2"><i>Although myriad Web site content development companies have gone down the tubes in recent months, Smith Content President John P. Starling (left) is unafraid, citing a two-and-a-half-year track record of success in the field. Colleagues Rob McDonald (center) and John Averill will join Starling in the effort.</i><hr></font></div></td></tr></table>