[kml_flashembed movie="http://www.youtube.com/v/xxiu4RSqbwc" width="425" height="350" wmode="transparent" /]
What did you think of UnderArmour’s ad during the first quarter of last night’s SuperBowl?
The athletic apparel company’s stock price fell by more than a third earlier this month, after an analyst questioned UA’s upcoming ad blitz – including the SuperBowl spot. As of this posting, stock price was back up to nearly $44/share.
In a Saturday article about the Baltimore-based company, WaPo wrote that CEO Kevin A. Plank described the ad as “the coming-out party for more than 100 million people, to introduce them to the Under Armour brand.”
Smart buy, or waste of money?
JACKIE SAUTER, Web Editor