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Honest TeaEO sells stake to Coca-Cola

I was surprised to read in the BBJ today that CEO Seth Goldman has sold a 40 percent stake of his Bethesda-based Honest Tea to the Coca-Cola Co. Especially since there is an option for Coca-Cola to buy the rest of the company after three years. On his blog, Goldman writes, "While Coke is now our ...

One comment

  1. Profiting is the point of business. But I think I’ll see honest tea as a little less “cool” next time I buy it. Oh well… I, for one, welcome our new sugary overlords.

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