I must not watch enough TV, because I just noticed the other day that Saiontz, Kirk & Miles has tweaked its advertisements in a nod to the 21st century. At least one ad now says, “If you have a phone or a computer, you have a lawyer.” (The italics are mine. It’s hard to speak in italics, though I’m sure someone’s done it. Much easier to speak in boldface, I think.)
Apparently, the new ad has been running for at least half a year, says partner Donald Saiontz. He said the change was a spur-of-the-moment thing, decided on the day the new ad was shot.
Saiontz says he doesn’t get the younger generation’s fixation on e-mail rather than phone conversations, but he’s willing to work with it anyway.
“I figure, if Muhammad won’t go to the mountain, the mountain comes to Muhammad, you know?” he said.
He likened the change to what happened when the “If you have a phone, you have a lawyer” ads first starting running. Funny guys would call up and say, “I don’t have a phone. What do I do?”
“After a couple of them, I said, ‘Go to a damn pay phone’,” Saiontz said.
And just for those callers, the firm’s next ad showed someone using a pay phone.
“You get ideas from clients,” he said.
CARYN TAMBER, Legal Affairs Writer