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Fleming’s pulling out all the stops

In an attempt to breathe some life into its business/group event business, Fleming’s Steakhouse and Wine Bar is giving $150 gift certificates to anyone who books a private dinner for 10 or more guests.

“Use your certificate on a future visit to Fleming’s and treat yourself as well as you’ve treated your guests,” the promotional e-mail says.

Many fine dining restaurants have been hit hard by the recession, especially in the group sales business which in the past has accounted for up to 30 percent of total business. With companies stripping down budgets to necessities-only and with the critical view taken by the media and public on seemingly lavish spending, those who were supported by that spending are feeling the pain.

The $150 gift certificate is enticing…but is it enough to get folks to drop at least $1,000 on a nice private dinner?