In a very unusual promotional deal, a law school in Michigan has bought the naming rights to a minor league ballpark. The Lansing Lugnuts (goofiest-sounding team name ever) will now play at Cooley Law School Stadium.
Quoting Cooley President Don LeDuc, The National Law Journal writes:
“It’s a little bit unique, but this is just one example of how we do marketing to get our name out there,” LeDuc said.
Cooley has long taken a different approach to marketing than do most law schools — it has advertised on billboards and sponsored television and radio programs, for example.
“People like to pretend that education isn’t competitive, but it is,” LeDuc said. “You’ll probably see more things like this in the future.”
With 3,600 students at campuses in Lansing, Grand Rapids, Auburn Hills and Ann Arbor, Mich., Cooley is the largest law school in the country and attracts a large number of part-time students. Cooley has been expanding steadily, but just keeping the student body at its present level requires getting its name out into the public, LeDuc said.
Can you see anything like this ever happening with either of the two law schools in Maryland? I’m thinking no. However, if UB Law ever does decide it wants Oriole Park at Camden Yards to be known as “University of Baltimore School of Law Oriole Park at Camden Yards” (or something like that), perhaps its most prominent alumnus can float a discount.