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Tech Talk: With social media, trick is not being hated (access required)

On Jay Baer’s “Convince & Convert” social media blog, he recently wrote a post called “Why You’re Pissing Off Half Your Facebook Fans.” He reports findings from new research on why consumers “turn their backs on social and e-mail connections with brands.” What do consumers expect when they “like” a brand? -51 percent of consumers expect the ...