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Under Armour: Only cover letters in 140 characters

Say you had to tweet your cover letter and file your resume through a Facebook page. Does the idea make you panicky?

Under Armour is looking for two intern candidates to join its “Ultimate Intern Team.” The program is open to undergrad and graduate college students who want to learn more about sports and marketing.

But they have to make their pitch in 140 characters and use Under Armour’s Facebook fan page to submit their resume through May 12. The chosen interns will be working with the digital marketing team at the company, focusing on social media engagement.

The internship sounds like a pretty sweet gig. For five weeks, the interns will work with some of UA’s athlete sponsors, see the technology behind the brand’s innovation and spend some time getting to know CEO Kevin Plank to discuss leadership and entrepreneurship. The students will also work on Facebook posts, Twitter tweets and blog entries on their experiences with the company. Reminds me a bit of when Charlie Bucket gets to take the glass elevator trip with Willy Wonka. If only.

The selected interns will receive a $5,000 scholarship paid directly to his or her school. The final 100 candidates will be announced on May 16, then the top 10 will conduct a Skype interview on May 23 with UA officials. Airfare, travel and housing will all be covered as part of the internship, which lasts June 13 to July 15.